Why Mobile Website Design Matters

Did you know that there are over 2 billion smartphone users in the world? That number grows every year, while the number of people using traditional computers continues to slowly shrink. It's more important than ever to reach these users where they live, so your website needs to look great on mobile platforms if you want those users to find and use your business.

A lot of web developers talk about "responsive" design. This is the term used to describe websites that resize images, text, and layouts based on the size of the screen or window they're being viewed on. Many platforms do this automatically, but just changing sizes isn't automatically good enough. The interface still needs to look good and work well on a mobile platform, and be easy and intuitive to use. Responsive code doesn't do this automatically - you need to build the site with mobile in mind from the outset.

There are a few questions you should ask yourself when you or your web designer are planning out your site to make it as easy as possible to use. First, why do people visit your site? If you know what they're going to be looking for, you can highlight those aspects of your business, make them easily accessible, and focus attention on them. Next, ask yourself what you want your site visitors to do before they leave. Especially on mobile devices, people are looking for an answer within a few clicks, so be sure to point them in the right direction based on the search that led them to your page.

Finally, here are a few simple tips to keep in mind during the design process:

1. Keep it simple! If your site is too cluttered, it will be harder to navigate on mobile platforms, and people won't bother.

2. Use big buttons and avoid small fonts. Make sure your text is legible on small screens, and use buttons instead of links where possible to make it easier for mobile users to interact.

3. Make sure your contact information or call to action buttons are on every page. Your goal is to turn visitors into customers, so you should always be urging them to contact you, and making it easy for them to do so. Don't just list your telephone number on your contact page and call it good.

With these principles in mind, you can make sure your site looks great on every device, and attract more customers to your business. Don't have a business website yet, or need help making yours work better on mobile devices? Contact us for help!

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